- N Brand Global Strategy announced to detail brand’s future and expansion plan
- The HDC-2 Grandmaster SUV concept elaborates on Hyundai’s future design direction
- Veloster N showcases performance of N Brand and strong design characteristics
- Enhanced 2019 Tucson adds to the desirability of already globally popular SUV
- Hyundai’s ‘Future Mobility Life’ concept demonstrated with five distinctly themed spaces – Garage N, Hyundai Veloster Street, Design Gallery, Hydrogen Electricity House and the Life Square
I am thrilled to share our vision for the Brand today with you. We will continue to diversify our products and tailor them to the unique needs and experiences of each customer, so that every Hyundai vehicle provides a fun-to-drive experience throughout everyday life.
Today we showcased two concept vehicles as a blueprint for our evolved design strategy. Making a big step forward in terms of design with the Hyundai Look strategy, we will move towards becoming a brand that customers can really relate to emotionally. Moving on from being a brand that provides a great value, we will aspire to also become a brand that is widely beloved by our customers.
Veloster N and N Brand Global Strategy
First introduced at the North American International Auto Show in January 2018, the Veloster N is Hyundai’s second N model, following the ‘i30 N’ launched in Europe last year, and the first model to be showcased to Korean customers.
As part of Hyundai’s High Performance N Business, the Veloster N offers differentiated exterior and interior designs, focusing on fun-to-drive characteristics and providing the best driving performance to drivers, as well as passengers.
Equipped with a 2.0-liter turbocharged high performance engine and 6-speed manual transmission, Veloster N boasts maximum power output of 275hp and torque output of 36.0 kgf·m.
With launch control function for spontaneous start and rev matching function for dynamic gear change, Veloster N is also a true ‘Cornering Rascal’ ready to take on any difficult corners.
Veloster N is a part of Hyundai’s N brand Global Strategy, which aimed to provide a ground-breaking experience for drivers. Hyundai’s N line-up is based on the company’s philosophy of providing high performance driving technology and an exciting driving experience reminiscent of motorsports, granting dynamic feeling and sensation to everyday drivers.
The market response to the first N Model, ‘the i30 N’, has been so positive that the company is even considering increasing the production volume.
Our motorsports vehicles will spearhead the N Brand at the apex of the brand’s hierarchy. Not to mention that the valuable experience and technology derived from our success in motorsports will cascade down to all the future N products.
HDC-1 Le Fil Rouge and HDC-2 Grandmaster concept: A step forward with the Hyundai Look
During the 2018 Busan International Motor Show, Hyundai showcased the first SUV concept featuring the Hyundai Look, a demonstration of evolving Hyundai design philosophy.
Debuted at the 2018 Geneva Motor Show, the Le Fil Rouge concept car highlights Hyundai’s evolved design direction under the theme of ‘Sensuous Sportiness’. Following the concept, the HDC-2 Grandmaster model reinterprets Hyundai’s design DNA, and is designed through harmonization of four key elements – proportion, architecture, styling and technology – thereby bringing emotional value and desirability.
The beauty is further enhanced by the architecture and styling. The new approach of this ‘Light Architecture’ creates a perfect silhouette to the front and the rear, not to mention its technological innovation, which couples spectacular design with a comfortable experience for drivers and passengers.
The design elements of ‘Sensuous Sportiness’ will be applied to Hyundai’s upcoming sedan and SUV models.
The redesigned and enhanced 2019 Tucson features changes inside and out and is an attention-grabbing SUV. Its bold cascading grille and new headlight/DRL design create dramatic impressions.
Also, Hyundai applied an 8-speed automatic transmission and HTRAC all-wheel drive system for improved driving performance as well as better fuel economy.
Incorporating the latest technologies and safety features, the 2019 Tucson meets modern consumers’ daily needs and provides peace of mind with enhanced safety.
The enhanced Tucson goes on sale in the Korean market in the third quarter of 2018.