22.04.2014 Press release

Hyundai Motor challenges mobile gamers to race for Save the Children

  • Hyundai Motor gears up exclusive mobile ’#Game4Good’ competition
  • Gamers’ cumulative laps will drive Hyundai Motor’s donation to charity
  • Winning gamer to enjoy VIP trip to Italia Sardegna Rally

Press material

Hyundai Motor is offering players of EA’s popular free-to-play mobile game, ‘Real Racing 3’ the opportunity to help charity Save the Children and win a VIP WRC hospitality prize.
Players have a direct impact on Hyundai Motor’s donation to Save the Children’s Camel Library initiative in Africa, by the amount of collective laps completed while attempting to clock the fastest virtual time. There is potential for Hyundai Motor to fund up to 13 Camel Libraries in total.
Throughout the competition, the hashtag ‘#Game4Good’ will give users the opportunity to share their scores and progress across social media. As part of the latest in-game expansion pack, available on iPhone, iPad, iPod Touch and Android devices, gamers can take part in a special ‘Hyundai Veloster Time Trial’ challenge. In addition to raising money for Save the Children, aspiring racers can use their cumulative laps to unlock bonus features, including Veloster rims and special livery.
Save the Children’s Camel Library aims to help educate more than 54.000 children and residents in remote Somali communities of Ethiopia by providing them access to books through Save the Children Korea. Each camel library consists of three camels, two book boxes, one librarian and one camel herder.
Between 22 April and 12 May 2014, Hyundai Motor Company will challenge Real Racing 3 gamers to set the fastest virtual lap in a Hyundai Veloster Turbo around the Circuit de Barcelona in Catalunya, Spain. The competition’s overall winner will enjoy a fantastic four-day VIP trip for two people to round six of the WRC – Italia Sardegna Rally – in June 2014.
During the campaign period, Hyundai Motor will invite the public to race ‘live’ on the interactive Hyundai billboard in London’s iconic Piccadilly Circus. Participants’ names and faces will appear on the big screen after successfully completing their individual time trials.
“The Hyundai Veloster Turbo mobile racing game competition shows Hyundai Motor’s new thinking very well. Customers can join our charity event through an easily-accessible, exciting mobile racing game,” said Won-Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will continue to conduct such new and creative marketing programs, utilizing various digital contents.”
Mark Hall, Vice President of Marketing at Hyundai Motor Europe, commented: “Hyundai Motor is committed to preparing young people for a brighter future, through education and mentoring initiatives. This innovative new platform will support the great work of Save the Children and help to bring real benefits through literacy.”
Save the Children, founded in 1919, is the world’s leading independent organisation for children. Working in around 120 countries, Save the Children leads global initiatives on child rights issues by improving health and nutrition, providing education and protection, advocating for children’s rights, and responding to humanitarian crisis. In 2012, Save the Children reached 125 million children worldwide.
For more information visit: game4good.hyundai.com 


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