- Hyundai Motor to become Global Automotive Partner of the ten-time La Liga champions
- Hyundai logo to feature on sleeve of all Atlético shirts in domestic competitions from next season
With this partnership, Hyundai will not only be visible on the jersey but also through a fleet of Hyundai cars provided to the club, a home matchday presence including LED perimeter branding, and various media and digital content rights.
With this latest announcement, Hyundai further extends its long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.
We are incredibly excited to begin a new partnership with Atlético de Madrid – a hugely successful club with a passionate fanbase that matches the global scale and challenging spirit of Hyundai. It will be a privilege to work with the club to develop activities that place their fans at the heart of our engagement, just as we place our customers at the centre of all our programmes. Along with our existing partnership with Olympique Lyonnais and our recently-announced partnership with Chelsea, this is a fantastic next step in our new pan-European partnership approach that will include other top clubs in Europe.
At Atlético de Madrid we are delighted and proud of the alliance that we are signing today with Hyundai. We join Hyundai, a company that stands out for its desire to excel and its pursuit of excellence to remain at the forefront of technology and innovation. We are confident that the two companies will share and enjoy the good times, that with effort, work and dedication, we will experience in the coming years.