- Hyundai World Cup microsite launches today to facilitate global participation
- Hyundai Motor’s digital initiatives will allow more fans to share the excitement
“Hyundai Motor has prepared a wide range of online and offline marketing programmes for the 2014 FIFA World Cup Brazil™ to enhance and share the excitement and passion of the world’s biggest football event,” said Tak Uk Im, Hyundai Motor’s Chief Operating Officer. “In particular, we expect our new digital initiatives such as the `Pin my Fan Park’ to make the World Cup a festival for all around the world, allowing football lovers to share their experiences and interact with each other more easily.”
The concept of the ‘Pin my Fan Park’ is derived from the Hyundai Fan Park, one of Hyundai Motor’s signature FIFA World Cup activities. The programme has always been hugely popular in those countries where it has taken place. Now, in order to cater to those in non-participating countries, Hyundai Motor is offering a digital platform so they can share new and exciting ways of supporting their teams.
Fans can share their Fan Parks with others by posting texts, music and video through the microsite’s ‘Pin My Fan Park’. Visitors can see every Fan Park in the world in a single glance, from the pins marked on the worldwide map, and click on each of them to find more information.
The most voted Fan Parks by the site’s visitors will be awarded with various prizes, including a Hyundai Veloster, TV and tablet PC. In particular, four winners will be chosen to get a memorable chance to have their photos displayed on the stadium’s boards during the final match.
The microsite also features many enjoyable online programs, such as the ‘Shoot & Save’ game, where players can control Hyundai Motor’s global brand ambassadors in a series of challenges to score (with Kaka) or save (with Iker Casillas) a free-kick or penalty kick. An online predictor, called ‘Octopus Prediction’, challenges visitors to guess the outcome of the tournament’s 64 matches. Through both games, players earn points and can win prizes, such as goalkeeper gloves autographed by Casillas and shoes autographed by Kaka and Oscar.
Hyundai Motor will continue its traditional programmes as well. Through the ‘Hyundai Fan Park’, supporters can enjoy and share the unique atmosphere of games as they take place. Since the 2006 FIFA World Cup Germany™, Hyundai Fan Parks have enabled more than 10 million football fans to enjoy the beautiful game with friends and fellow supporters.
At Hyundai Fan Parks in Europe – Berlin (Germany), Madrid (Spain) and Torino (Italy) – fans will be able to experience the atmosphere of the FIFA World Cup™.
The excitement of the tournament will also be shared through Hyundai’s giant screens in Piccadilly Circus (London) and Times Square (New York), where the best on-field action and fan page contributions will be highlighted.
In addition, Hyundai Motor, as an Official Partner of 2014 FIFA World Cup Brazil™, will operate FIFA-exclusive programmes such as the recently-completed ‘Be There With Hyundai’ contest. The winning slogans chosen through the programme were announced on 12 May and will be displayed on the national team buses. The event attracted nearly one million votes from football fans around the world.
The new programme, ‘Your 11’, allows fans to share their predictions for each game’s starting line-ups on the FIFA.com website, which will be transported to their social media accounts. Hyundai Motor will also continue with its ‘Hyundai Young Player Award’, given to the best player in the tournament who is at most 21 years old. And the company will provide Hyundai-branded escort cars and set up ‘Hyundai Meeting Point’, an easy-to-find landmark available at all tournament sites where fans can easily find each other.
In Europe, Hyundai Motor kicked-off its marketing campaign by launching special edition versions of its models. The Go! Brasil editions are available with New Generation i10, New i20, New Generation i30 and New ix35 among others. Inspired by the spirit and excitement of football, every model receives styling and technology upgrades to further boost appeal and deliver value beyond expectations.
Since signing in 1999 as sponsor of FIFA competitions, including the 2002 FIFA World Cup Korea/Japan™, Hyundai Motor has successfully served as the official partner of the 2002, 2006, 2010 FIFA World Cups™, as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups™. Through its successful sponsorship of international football, Hyundai Motor has significantly boosted brand awareness and brand image.