31.08.2020 Press release

Hyundai and BTS launch dedicated IONIQ song “IONIQ: I’m On It”

  • Hyundai and BTS collaborate on music for the first time
  • The new brand music is available for free download starting, 31st Aug. on Hyundai Worldwide website (https://www.hyundai.com/worldwide/en), and the music video will premiere on Hyundai’s official YouTube channel (https://www.youtube.com/user/hyundaiworldwide) on 2nd Sep.
  • The song gives voice in line with IONIQ’s goal of providing eco-friendly individualized electric mobility by showing the experiences of BTS members
  • Embodying company’s smart mobility vision, IONIQ aims to offer connected lifestyle experiences with plans to launch three innovative EVs over the next four years
  • The limited-edition music player shaped like a cassette tape will be given to the winners of an online event on Hyundai’s social media channels

Press material

Hyundai and Global superstars BTS are releasing a new song, “IONIQ: I’m On It,” as a following event to the launch campaign of Hyundai's new dedicated EV brand “IONIQ in charge of turning the world”.

BTS’ first music project with Hyundai will be available for free download on the brand’s website at 7:00 PM (KST) on Aug. 31st. The music video will premiere on the company’s official worldwide YouTube channel (@HyundaiWorldwide) at 11:00 AM (KST), Sep. 2nd.

The brand song “IONIQ: I’m On It” gives voice in line with IONIQ’s goal to offer customer centric EV experiences centered on connected lifestyle solutions. The song’s lyrics – sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – express feelings of discovery, curiosity, hope, creativity, and inspiration for the future, affirmed by the refrain ‘IONIQ takes me there.’ The music video will feature the Hyundai’s latest concept EV Prophecy unveiled in March.

As Hyundai Motor’s new dedicated EV brand, IONIQ reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider. IONIQ aims to offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. Under IONIQ, Hyundai Motor plans to introduce three new dedicated EV models over the next four years with more innovative models to follow, including IONIQ 5, a mid-sized CUV, IONIQ 6, a sedan, and IONIQ 7, a large SUV.

I hope Hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realized through the new IONIQ EV brand. Hyundai Motor and BTS have continued to collaborate to spread the value of the positive energy they pursue together beyond advertising specific vehicle. The new IONIQ lineup is Hyundai Motor's answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the substance through the acceleration of the EV vision for future. We will communicate the customer centric EV experiences that IONIQ brand will bring, sincerely to many fans and customers around the world through the brand music.

Wonhong Cho Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company

Fans who want to further celebrate IONIQ with BTS can participate in an online event for a chance to win a limited-edition cassette tape-shaped music player. The music player contains two tracks – “IONIQ: I’m On It” and individual messages from each member of the band.

Hyundai worldwide: https://www.hyundai.com/worldwide/en
Lifestyle Instagram: https://www.instagram.com/hyundai.lifestyle
Twitter: https://twitter.com/Hyundai_Global

Lyrics of “IONIQ: I’m on It”


When I look into your eyes
all I see is you filling my mind

새로운 만남들은 나를 충전해

Tho’ I bump into something
new possibility

어떤 날 발견할지 두근대

Full energy, higher esteem
better focus on what’s charging me

가끔 길을 잃을 때면 (I got you)
영혼의 지돌 따라가

Run unceasingly
When you are tired
I will be your rest

쉼 없이 달려가다
네가 지칠 땐
내가 네 휴식이 되어 줄게

I'm on it. Chasing my chance (on it, on it)
IONIQ takes me there (there, there)

내가 원하는 건 simple
멀리 보단 늘 함께 가고 싶어

Show you the way


I see a sign saying “slow it down”
I’ve pushed myself too hard

몰아 세우기보단
나아갈 힘을 줄래 (cheer up)

When we’re together
I get my energy
the memory, it makes me go again

실바람 소리가 들려와
그 위에 내 목소릴 실어 난
새로운 음악(이야기)으로 만들어 가

Make it loud
make it right

거의 다 왔어

Where I am heading for
It’s finally one step away

I’m on it. Chasing my chance (on it, on it)
IONIQ takes me there (there, there)

내가 원하는 건 simple
멀리 보단 늘 함께 가고 싶어

Show you the way



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