GENESIS Reveals Hybrid Sports Sedan Concept at New York Auto Show
- ‘New York Concept’ reveals a unique approach to driver-focused luxury
- GENESIS ‘Athletic Elegance’ design direction further explored in a technologically advanced, innovative concept
Press material
GENESIS has unveiled its striking ‘New York Concept’ luxury sports sedan at the 2016 New York International Auto Show.
The New York Concept hints at future GENESIS design direction with its expressive and refined ‘Athletic Elegance’, first seen in the Vision G concept and in production form with the GENESIS G90 luxury sedan.
The exterior of the New York Concept presents an elegant interpretation of a luxurious performance vehicle, defined by well-balanced proportions and refined surface treatments. Inside, the concept car combines advanced technology with absolute luxury, contrasting innovative electronics against finely-crafted materials.
Acknowledging the GENESIS brand’s sporty and agile nature, the hybrid concept generates 245ps and 36.0kgf.m of torque from its 2.0 Turbocharged GDi engine coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept elevates the value and perception of the GENESIS brand.
The exterior of the New York Concept presents an elegant interpretation of a luxurious performance vehicle, defined by well-balanced proportions and refined surface treatments. Inside, the concept car combines advanced technology with absolute luxury, contrasting innovative electronics against finely-crafted materials.
Acknowledging the GENESIS brand’s sporty and agile nature, the hybrid concept generates 245ps and 36.0kgf.m of torque from its 2.0 Turbocharged GDi engine coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept elevates the value and perception of the GENESIS brand.
The New York Concept is a progressive concept car that showcases the design quality of the brand. With its expressive volumes and refined design, the New York Concept truly embodies the ‘Athletic Elegance,’ that characterizes GENESIS products and will continue to do so for future models that come from our luxury brand. Revealing the concept in New York is a fitting opportunity for GENESIS.
Interior design concept
The interior of the New York Concept further projects the future design direction of GENESIS. It expresses a high-tech and sophisticated ambience, emphasized by the use of an advanced information control unit with a distinctively curved display.
Eliminating some of the negatives often associated with increased technological content in a luxury vehicle, the design team took an innovative direction for the instrument panel design. A 21-inch floating, curved screen incorporates driver instruments and multimedia functions, creating potential for new, sculpted forms for the front seat occupants. The digital display is combined with classic analog driver instruments. The concave screen and the convex instrument panel complement each other in an aesthetic interaction while transmitting visual lightness to the interior. The open steering wheel design is ergonomically formed to facilitate visibility of the instruments while enhancing handling control.
A logical and spacious center console divides the interior space through its length axis into two separate halves. Combined with the curved, floating screen, the Central Control Panel (CCP) creates a new user experience through a tactile and considered control lay-out. Finely polished GENESIS Concept aluminum inlays for the interior incorporate a handful of essential functional switches and reflect the GENESIS commitment to deliver high-quality design through exceptional attention to detail.
Four individually sculpted single seats reflect the dynamic attributes of the exterior while acknowledging the GENESIS focus on human-centered luxury.
Interior color and materials
The concept’s interior showcases meticulously-wrapped full leather interior, with accents of anthracite contrasted with rich tan leather on seats and doors, while sliced suede leather used on the headrest brings a soft tactile accent.
Highlighting the visual connection between the instrument panel and the floor console, which to the eye looks like it is visually floating, the New York Concept uses metal for contrasting effect. Copper-toned, stainless steel mesh echoes the copper accents of the exterior and demonstrates a new, lightweight textile approach. The New York Concept also features polished aluminum switchgear and functional elements, with small touches of copper applied on exterior accents.
Interior HMI concept
The New York Concept presents a unique Human Machine Interface (HMI) concept. Upper-tier technologies are embedded alongside sophisticated design architecture. On top of the instrument panel, embraced in a sleek aluminum casing, hovers a super-wide, curved 21-inch 4K display which allows for a greater viewing angle and exceptional richness in color, resulting in a more spacious ambience. The bowl-shaped Central Control Panel with 3D geometry is ergonomically optimized for usability and forms an electronic centerpiece of this unique HMI concept. This ergonomic optimization allows for intuitive single- and multi-touch finger swipes, while also enabling handwriting recognition and circular finger movements - particularly useful when scrolling through long music or telephone lists.
With this innovative concept, GENESIS sets a new standard for user experience and function control. The New York Concept showcases how the instrument cluster and center stack are merged into one curved horizontal display, allowing a unique driver-oriented architecture.
The user interface presents all relevant information at a glance, combining touchpads with the advantages of today’s rotary dial-based interfaces. Additionally, a 3D gesture-control sensor allows the operator to ‘throw over’ specific content from one area of the screen to another, raising the freedom for personalizing the display information.
The New York Concept provides a glimpse into the next-generation driver interface, ready to handle the growing complexity of a connected, digital world, where user-friendliness safety and functionality set the standard.
Related information, photos and videos are available to download here.
Contacts
-
Florian Büngener
Head of Department PR & Communications
fbuengener@hyundai-europe.com LinkedIn ProfileAdriana Cerami
Head of Section Corporate & Brand PR
acerami@hyundai-europe.comKatharina Kupper
Hyundai Newsroom Lead
kkupper@hyundai-europe.comAnja Wente
Product PR & Communications Expert
awente@hyundai-europe.comElvira Herrera
Corporate Communications Expert
eherrera@hyundai-europe.comÁngel Pino Pérez
Product Communications Professional
apinoperez@hyundai-europe.comMaria Bricio
Corporate & Brand Communications Expert
