22.03.2021 Press release

“A sleek and elegant design”: first press reactions to Hyundai BAYON

  • Hyundai’s all-new BAYON has been well received by journalists following its world premiere on 2 March
  • International automotive media praised the crossover SUV for its design, space and size
  • By launching BAYON, a new B-segment SUV, Hyundai is offering even more choice to customers

Press material

Hyundai Motor recently unveiled BAYON, an all-new crossover SUV designed specifically for Europe.

The world’s motoring media has responded with excitement regarding the model’s design, technology and spaciousness.

As a B-segment SUV, BAYON becomes the latest and smallest member of Hyundai’s expanding SUV family. It features a compact exterior, a roomy interior, and a long list of intelligent safety and connectivity features which make it stand out in its class. 

Here is a snapshot of what the press have said about the all-new BAYON so far:

Germany’s Auto Bild highlighted BAYON’s visual appeal:

BAYON comes with eye-catching looks, a digital cockpit and partially electrified powertrains.

Auto Bild

Italy’s ANSA news agency also lauded the model for its design.

A sleek and elegant design with an urban SUV body. Compact for the city but spacious inside, the new Hyundai BAYON fully embodies the Sensuous Sportiness philosophy of Hyundai, focusing on safety and connectivity.

ANSA news agency

France’s Caradisiac praised Hyundai’s latest SUV for its original styling.

The boomerang-like lighting in the rear, the “pointed” nose and the taut lines, marked by ribs and edges, make up a rather original design.


Meanwhile, another French publication, L’Auto-Journal praised BAYON for its comfort and convenience, saying “Although ranked in the city crossover class, the SUV is generous in terms of its interior space”.

As well as praising the B-SUV’s design, Italian website Motorionline noted the vehicle’s connectivity and electrified powertrains.

A distinctive design with a lot of technology and also available with 48-volt mild-hybrid engines.


German newspaper Süddeutsche Zeitung emphasised how well equipped Hyundai’s new crossover SUV is.

Rather unusually for a compact car, Hyundai have gone all out in terms of equipment and powertrains.

Süddeutsche Zeitung

Auto Express believes BAYON will “shake-up” the compact crossover sector. The UK publication said:

The supermini-sized Hyundai BAYON SUV makes its debut, offering plenty of practicality, sharp styling, advanced tech and mild-hybrid power.

Auto Express

Finally, Spain’s Autobild.es highlighted the model’s Rev Matching function, which is available on versions of BAYON with intelligent manual transmission (iMT).

Another novelty is that it is the brand's first SUV with the Rev Matching function, which synchronises the engine to make downshifting smoother.


More information about the all-new BAYON can be found in the press kit.


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